DMAX Turkey acquired media rights to distribute CS:GO tournaments of ESL Pro Tour exclusively in Turkish language
Cologne / Stockholm, August 17 - ESL, the world’s largest esports company, together with DreamHack, the premier gaming lifestyle festival, and DMAX Turkey, today announced the successful establishment of a mutual partnership to foster the Turkish esports landscape by bringing four top tier Counter-Strike: Global Offensive (CS:GO) tournaments to fans in Turkish language. The cooperation includes the right to broadcast selected premier competitions, which ESL will bring to life in 2020, such as IEM and ESL One competitions, as well as the ESL National Championship Turkey.
DMAX Turkey, with headquarters in Istanbul, has entered a media rights deal with ESL and DreamHack to distribute all licensed content of the following four premier tournaments exclusively in Turkish language. The first content to be broadcasted via DMAX’ Turkey linear and digital distribution channels are the premier esports tournament ESL One Cologne 2020 Online, IEM New York 2020 Online, the ESL CS:GO Major, and the National Championship Turkey. The partnership commences in August 2020 and is the very first cooperation amongst the three companies, DMAX, ESL, and DreamHack.
DMAX owned by Discovery Inc. and operated in various countries amongst them Germany, the UK, and Spain is offering entertainment for bold people, as DMAX has always been a pioneer by stepping into new areas and businesses to create maximum value for a primarily male audience. DMAX started broadcasting in Turkey in 2018 and has since then become one of the most favorite TV channels in Turkish linear TV with its alternative genres. DMAX Turkey reaches 51 million unique viewers annually, while its daily reach amounts to around 6 million viewers.
“We are excited about commencing our partnership with DMAX Turkey. Kicking-off in Turkey with such a strong partner will truly bring esports closer to the fans” said Frank Uddo, Senior Vice President Global Media at ESL. “As DMAX is a highly professional broadcaster to work with, we are hoping to further foster esports within the country going forward reaching a broad audience in Turkey via DMAX’ established channels.“
“We are very excited about this partnership with DMAX,” said DreamHack Co-CEO Roger Lodewick. “This new collaboration will allow us to bring esports into the homes of our Turkish fans in a much more meaningful way. Gaming has always brought communities together, so we couldn’t be happier to share these not-to-be-missed tournaments with this audience in their native language.”
I am very excited to announce this new collaboration with ESL and DreamHack. Many DMAX viewers are big fans of esports, and thanks to this partnership, DMAX will become the new home of esports in Turkey and we will broadcast exclusively a number of Counter-Strike: Global Offensive tournaments starting with ESL One Cologne finals taking place between 28-30 August ” said Unai Iparragirre, VP of FTA Channels Turkey & VP of Editorial Development EMEA.