Leading global sportsbook brand confirmed as partner of entire ESL Pro Tour CS:GO and ESL One Summer & Winter Dota 2
Cologne/Stockholm/New York – March 9th 2021 – ESL Gaming, the world’s largest esports company, today announced 1xBet, one of the world-leading bookmakers, as the first-ever exclusive global betting partner of the ESL Pro Tour CS:GO and ESL One Summer & Winter Dota 2 running throughout the entirety of 2021 and up to IEM Katowice 2022, the partnership sets both parties up for continued success as industry leaders in esports.
The global partnership will see 1xBet and ESL work together to enhance the overall experience for esports players and fans. Planned innovations will include bringing special custom segments such as data driven player impact cards, match predictions, and custom maps throughout the year in both CS:GO and Dota 2 broadcasts.
“We are delighted to have teamed up with 1xBet for the first time in what is a truly global partnership. Here at ESL, experiences are at the heart of what we do and we have no doubt this landmark partnership with one of the global leading sportsbooks will improve the ESL Pro Tour CS:GO experiences for players and fans around the world.”, said Jasmin Haasbach, Director Global Brand Partnerships at ESL.
1xBet already has vast experience in the esports sector and were recently crowned Esports Operator of the Year at the 2020 SBC Awards. Founded in 2007, it is one of the world’s leading online sportsbooks, developing long-term global partnerships with high-profile football clubs such as FC Barcelona, plus leading football leagues like Serie A and LaLiga.
“There is no better way to start 2021 than to further build on the successful launch of our already extensive esports offering. We are very happy to have secured this exclusive landmark partnership with the global category leader in the space”, said Alex Sommers, 1xBet spokesperson.
“The ESL Pro Tour circuit is the ultimate professional CS:GO competition, and we’re thrilled to become the first-ever global betting partner here.There is no doubt our partnership with ESL will allow us to expand our esports footprint within the global esports community.”
About ESL Gaming
ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at about.eslgaming.com.
Founded in 2007, 1xBet is an innovative betting brand with a worldwide reputation of excellence. It is one of the most progressive companies in the industry with offices in Europe, Asia, Africa and Latin America.
Every month 1xBet offers its clients tens of thousands of online sports events – both before the match and in live mode. Players can also bet on more than 2000 events in 25 esports disciplines, including Dota 2, CS: GO, LoL and many others.
1xBet has the experience of cooperation with such esports organisations as NAVI, Cascade Esports, Pro100, CIS Esports League and HellRaisers Esports. In addition, the company is the global partner of FC Barcelona, the official sponsor of the Italian Serie A broadcasts and the official media partner of LaLiga.